To tackle these challenges, we developed a comprehensive SEO strategy, focusing on off-page SEO, on-page SEO, and technical improvements.

1. Off-Page SEO:
   • Increased the number of high-quality backlinks to enhance the site’s authority and trustworthiness.
   • Engaged in social media promotions to improve brand visibility.
   • Submitted the site to relevant healthcare directories and local listings to increase referral traffic and improve local SEO.
2. Keyword Strategy:
   • Conducted in-depth keyword research to identify valuable long-tail keywords relevant to the healthcare industry.
   • Focused on ranking these long-tail keywords to capture niche search traffic with higher conversion potential.
3. Content Optimization:
   • Optimized existing content to align with search intent and targeted keywords.
   • Created high-quality, informative content to provide value to the target audience.
   • Ensured all content was engaging and optimized for SEO.
4. Site Structure Improvement:
   • Enhanced the site’s architecture for better navigation and user experience.
   • Implemented internal linking strategies to distribute link equity across important pages.
5. Technical SEO:
   • Conducted a thorough technical audit to fix issues such as broken links, duplicate content, and slow page speed.
   • Optimized the site for mobile responsiveness and ensured it adhered to Google’s core web vitals.
   • Implemented schema markup to improve the site’s search engine visibility and click-through rates.
6. On-Page SEO:
   • Improved meta titles, descriptions, and header tags for better relevance and SERP appearance.
   • Enhanced image alt texts and optimized media files to improve loading times and accessibility.
   • Focused on improving user engagement metrics by reducing bounce rates and increasing time on site through compelling content and clear calls-to-action.